Designers have constantly revisited denim and reshaped it but this spring the American Hudson brand launched a new jeans line, the Loulou line, presenting skinny ankle length jeans in navy blue, burgundy and olive shades. But the fun part remains in the satin stripe revealed to be phosphorescent at night available in orange, yellow and pink.

A futuristic capsule collection launched on the 10th of February in the Meatpacking district at ScoopNYC hosted by by Leigh Lezark in her Loulou’s. Also other celebrities were spotted such as Coco Rochas, Harley Viera-Newton and Joe Jonas rocking in their Loulou’s.

For a night, the artist Aakash Nihalami had the freedom to cover the walls and the streets of this historic district with the flashy colors of the collection. An exciting and phosphorescent experience coincides with the New York fashion week.

Pop Models were also seen in the ‘Phosphorescent Invasion’ - A graphic video clip accompanying the launch of the new denim line filmed in the Standard hotel in New York City.

These new pair of jeans are the must-have versatile pieces for 2012 going from casual and colorful daywear to bright and graphic at night; definitely perfect for a rocking night out for all nocturnal statement-making fashionistas!

By Nathalie Akkaoui - Fashion Writer for A-SHU.CO.UK.

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