AdR x H&M - FASHION SHOWER

The new accessories featuring collection ADR x H&M Fashion Shower which collaborated between H&M and the one-time editor of Japanese Vogue Anna Dello Russo, is released with a full lookbook for the line and will be priced between $24.95 and $299 and will lands in stores on October 4.

H&M crowns itself as fashion hierarch in the video by claiming ‘I’m the guardian of fashion’, setting rules such as ‘Fashion is always uncomfortable’ and the mostly ridiculous one ‘You must wear fashion once’.

As always, H&M is encouraging people to keep consuming fashion as much and as fast as they can. Although it is not surprising at all that ‘fast fashion ‘company like H&M could not but only get a detour to sell their products, no matter how immoral it has to be, I can’t help but wonder: Is slogan brainwashing that effective? And does using slogans or statements really elevate the impact on public? Will the shiny golden accessories be more appealing backing up with brainwashing slogans song?  Check out the video and judge for yourself!

By Jennifer Chan - Fashion Writer for A-SHU.CO.UK.