A much anticipated collection by Raf Simons for Dior was finally revealed on July 2nd 2012. Luckily for Simons, the reviews were mostly very positive to his take on the longstanding fashion house. I would think taking over as the new artistic director for one of the most famous fashion houses today and carry on the legacy of Monsieur Christian Dior himself, would not be an easy task. Simons predecessor John Galliano’s unique take on the label was celebrated for the fifteen years he stayed at the house - the pressure on Simons to make his own successful take on Dior must not have been easy.

I think Raf Simons did a great job incorporating elements of his own aesthetic while keeping true to Dior’s DNA. Signature styles were there: romantic shapes; small waists, elaborate gowns. This was a haute couture show worthy, but without Galliano’s over the top, avant-garde showmanship. Instead Simons kept it simple and clean, the way we are used to seeing him design for Jil Sander in the past.

Dior had gone all out for Raf Simons first collection for the house. The show space was decorated with more than one million living flowers that made a beautiful back scene for the colourful collection. On the front rows were most of fashions influential; even Simons’ designer rivals had come to show their support. Marc Jacobs, Azzedine Alaia, Riccardo Tisci, Alber Elbaz and Donatella Versace were all there, to name some.

The dresses that were sent down the runway were perfect for the red carpet, and I am sure many Hollywood starlets will be seen in the collection over the next few months. The official face of the house, Marion Cotillard, already wore one of the more played down outfits for The Dark Knight Rises premiere in London. Now that Mila Kunis has been named the new face of the house, it surely won’t be long until she will appear in one of Simons’ creations publically. Raf Simons certainly has found his own voice at Dior and it’s one that I want to listen to for a long time to come.

By Hilde Falck - Fashion Writer for A-SHU.CO.UK.

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