PART 2 DESIGNERS OF THE SEASON: LONDON - ERDEM

This season has had plenty of trend setting catwalks to take inspiration from, for what's to be inevitable trends for the season. This four part series reads my instalment of our four favourite designers representing each of the fashion capitals of the world. Part one below started with Phillip Lim; read on for my second instalment, taking a closer look at Erdem.

Since Erdem Moralioglu’s Fashion Fringe winning collection in 2005, the designer’s popularity has risen to the point where, now, the London fashion lot are chomping at the bit for his next step.

Being hailed “the Christian Lacroix of London” by Conde Nast’s Sarah Mower, Erdem’s brand has gone from strength to strength and has become a must-say name across the fashion industry on an international level.

The A/W 09 show proved a whole lot more structured and refined than the whimsical romance of his S/S collection - with short, mainly A-line, baby doll prom dresses in shades of black and royal blue, which featured chrysanthemum prints in reds, yellows and gold.

The red duchesse satin creations with black lace overlays were also a highlight; with matching red lips making for a particularly Russian doll feel. The final looks, long dark gowns with modest long sleeves, were grown up alternatives that screamed Winter red carpet wear.

Moralioglu’s way with modern prints, attention to detail and stellar execution have made him leap from the ‘ones to watch’ file and straight into the ‘high profile’ folder.

By Shannon Monteith - Catwalk Trend Writer for A-SHU.CO.UK.