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BLAKE LIVELY: NEW FACE OF GUCCI FRAGRANCE PREMIERE

Blake Lively is a girl who seems to have it all. She may play the character Serena Van der Woodsen in hit TV series Gossip Girl, but her ‘It’ girl status seemed to have also translated into reality. Blake Lively has been announced as the face of Gucci’s new fragrance, Gucci Première. The TV-turned-film actress had previously fronted the Chanel Mademoiselle handbag campaign and has been one of Hollywood’s rapidly rising stars.

Frida Giannini (creative director of the Italian luxury brand) said in an official statement her inspiration for the fragrance was from ‘timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era’ and Blake Lively was chosen for her ‘unique style and charisma [she] brings that allure to life in a very contemporary way’. A leading lady she certainly is. In new film ‘Savages’, she is currently playing a hippie named ‘O’, a shared girlfriend to marijuana growers Ben (Aaron Johnson) and Chon (Taylor Kitsche). When ‘O’ gets kidnapped, her boyfriends turn to the Mexican drug cartel. The film is due to be released in America on July 6th.

Gucci isn’t the only fashion house gushing over the star. She certainly has created quite a stir in the industry. Karl Lagerfeld had favourably dubbed her as an ‘American dream girl’ and Christian Louboutin named a shoe design after the actress and even sent her his entire spring shoe collection! I certainly wouldn’t mind stepping in her shoes right now!

What do you think of Blake Lively as Gucci’s new face for Première?

By Shu-Shi Lin - Fashion Writer for A-SHU.CO.UK.

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