The teenage fashion icon, Selena Gomez has now made her first steps into the fashion world and precisely footwear design. It has been announced the 20-years old artist will be the face for Adidas NEO new label along with her partner Justin Bieber, in addition to the feminine and quirky touch she will be adding to the brand through her design collaboration.
It is surely an interesting twist for the footwear brand, reinventing the brand’s signature and creating a line of trainers and sportswear for a younger target market, with fresh colors, prints and a hipster ‘Gomez/Beiber’ kind of feel.
Following the seasonal artists/brands collaborations we have been witnessing lately, it seems like this one will last a little bit longer than a season or two! In fact, the partnership between the pop star and the brand will last for three year, during which Selena will be the face for all the brand’s NEO campaigns and adverts.
This exciting yet intriguing collaboration will start in February 2013, with the launch of the NEO line! "It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself," Gomez said in a statement to the Examiner. "This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."
It is surely important for the star’s image, but how important will it be for the fans?
By Nathalie Akkaoui - Fashion Writer for A-SHU.CO.UK.