Thanks to British fashion brand Burberry, the relaxed poncho has once again become the latest must-have fashion item!
Celebrities including the likes of Victoria Beckham and Sarah Jessica Parker have been sporting the trend in their Burberry ponchos, as have models and style pioneers Rosie Huntington-Whiteley, Suki Waterhouse and Cara Delevingne who have wrapped up in the £895 reversible ponchos, personalised with their own initials.
Burberry’s chief financial officer, Carol Fairweather, described sales growth for ponchos as “phenomenal”, adding “there’s a lot more to come from the poncho story.”
What’s your take on this trend? Personally we can’t get enough and are looking forward to a Spring/Summer take on the trend!
By Molly Edwards - Fashion Writer for A-SHU.CO.UK.