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BURBERRY BRIT ALL IN WHITE

This season, fashion is all about vibrant prints and bright colours. However, Christopher Bailey, Chief Creative Officer for Burberry, surprised its audience with a White collection for Burberry Brit. Launched in 2002, Burberry Brit is known for casual and youthful clothing, targeting younger customers. This spring, the collection is exclusively and casually white. A good way to start the season, the capsule collection translates the freshness and lightness of spring.

As minimalistic as its name indicates, Burberry Brit White is all about lightweight fabrics, and functional material. For men and women, this collection includes pieces suitable for the warm summer days, and the fresh cooler nights; and will be in stores just in time hoping it will encourage the sun to come out.

The Brit White advertising campaign was photographed by Bryony Wright, featuring Camilla Babbington and Sebastian Brice and styled by Elliot Smedley; a vibrant and very white campaign, also uncovering on a wide range of accessories and the new Burberry Brit White perfume accompanying the collection.

The Fragrances for 2012 are new variants of the original fragrances from 2003 and 2004. Scents are refreshed capturing the British summer feel, reinventing the classic Brit perfume for men and women. With lively notes of green tea, lime and pear with a musk base, these fragrances complete the collection giving it the perfect spring summer mood!

By Nathalie Akkaoui - Fashion Writer for A-SHU.CO.UK.

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